Our Work

Real Builds for
Real Businesses.

We take on a handful of clients at a time and go deep. Here's a look at recent work — every project links to the live site, so you can see it for yourself.

01
Real Estate · St. Petersburg, FL

Barbara T.

Brand & Website Design
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The Challenge

A respected local realtor needed a professional online home — a brand and website that matched her reputation and gave clients a clear, trustworthy place to find her and reach out.

What We Did

  • Custom website design & build
  • Brand identity
  • Business cards & print collateral
  • QR codes on yard signs & print driving traffic to the site

The Result

A clean, branded site that gives her a polished online presence and pulls direct traffic straight from her signage and print.

“Working with BluFin Marketing has been one of the best decisions I’ve made for my real estate business. Madyson not only built a beautiful website that truly reflects my brand, but she has also been there every step of the way with marketing support, ideas, and guidance. What I appreciate most is how much Madyson genuinely cares about my success. She is professional, creative, responsive, and an absolute pleasure to work with. I highly recommend her to anyone looking to grow their business and strengthen their online presence.”

— Barbara T.
Web DesignBrandingPrint & QR
02
Circulation Supplement Brand

Vascutin

Website, SEO & Email
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The Challenge

When Vascutin came to BluFin in April 2025, their site was just two or three pages with no SEO foundation underneath it — no page titles, no meta descriptions, no proper headings. The store worked, but to Google and AI search it was nearly invisible.

What We Did

  • Expanded the site beyond its original 2–3 pages
  • Built the on-page SEO foundation — titles, meta descriptions, headings
  • Keyword & content strategy
  • Ongoing SEO
  • Email marketing

The Result

A real SEO foundation where there was none, plus an email program that keeps customers coming back.

“I have been working with BluFin Marketing for a little over a year, and I have found Madyson to be very professional and helpful in developing our online business. She was able to take our old website, learn our business, rebuild and improve our website while developing our branding, and providing greater search engine results. Our site visits and sales have proven her capabilities. We are now able to build on her work and move into a heavier advertising budget, which will provide a greater return than our previous efforts.”

— Freddy F.
Web DesignSEOEmail Marketing
03
Nonprofit · St. Petersburg, FL

Heroes of St. Pete

Website Redesign & Donation Setup
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The Challenge

Heroes of St. Pete is a nonprofit that honors the St. Petersburg police officers and firefighters who died in the line of duty. They needed a website that lived up to that standard. The old one didn’t. It sat with an outside vendor on domains the board couldn’t access, ran without analytics or email on its own domain, gave a visitor no way to donate without leaving the site, and led with CAD renderings of the monument instead of actual photographs of it.

What We Did

  • Full rebuild — 27 pages, modern and mobile-first
  • Hall of Heroes — a dedicated page for every individual, police and fire together
  • On-site giving — donations and memorial pavers without leaving the site
  • Family Aid Fund request form and Charity Run registration
  • Domain and DNS moved onto infrastructure the organization owns
  • Official organizational email on their own domain — free through Google for Nonprofits

The Result

A site that opens with the faces of the people it honors, gives every individual in the Hall of Heroes a page of their own, and lets a visitor give without ever leaving it. The organization now controls its domain, its DNS and its email.

Web DesignNonprofitDonations & Forms

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